Met. Office going native
Posted: Thu Feb 01, 2018 5:04 pm
We are used to the Met. Office weather forecasters referring to "warm fronts", "cold fronts", precipitation" and so on.
Now there's a possibility that the weather service might resort to regional slang in their forecasts to make them more "accessible" to us: the patronising innuendo being that we in the dark netherworld of the North West, for example, might not understand what "warm front" means.
The Met. Office wants people to submit their regional meteorological terms for the weather, so that a glossary can be compiled for local weather forecasts.
Derek Ryall at the Met. Office said: "We are always looking to improve the way weather forecasts are communicated, to make them as useful as possible and increase their understanding. Ultimately we hope to use the insights from our research to tap into local dialects and vocabulary to make it easier for people across the UK to understand the forecast and make informed decisions on it."
Examples for rain include "caning it" in London, "bucketing" in the Black Country and "chucking it down" in Leeds and Newcastle. The North West isn't mentioned in the report, as we are apt to say "it's p***ing down". Could we imagine the uproar on prime-time TV if the weather forecaster was to say that? Mind you, we'd have a chuckle in Lancs.
Now there's a possibility that the weather service might resort to regional slang in their forecasts to make them more "accessible" to us: the patronising innuendo being that we in the dark netherworld of the North West, for example, might not understand what "warm front" means.
The Met. Office wants people to submit their regional meteorological terms for the weather, so that a glossary can be compiled for local weather forecasts.
Derek Ryall at the Met. Office said: "We are always looking to improve the way weather forecasts are communicated, to make them as useful as possible and increase their understanding. Ultimately we hope to use the insights from our research to tap into local dialects and vocabulary to make it easier for people across the UK to understand the forecast and make informed decisions on it."
Examples for rain include "caning it" in London, "bucketing" in the Black Country and "chucking it down" in Leeds and Newcastle. The North West isn't mentioned in the report, as we are apt to say "it's p***ing down". Could we imagine the uproar on prime-time TV if the weather forecaster was to say that? Mind you, we'd have a chuckle in Lancs.